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Don’t be better, be different: How to narrowcast your business to thrive

Harvard Business School’s Michael Porter is today’s leading thinker on strategy. He’s written about the key trap for businesses – focusing on being better rather than being different.

Using real-life examples of successful advisors, this talk helps advisor narrow the focus of their business to the right client segments:

  • Why reputation is more important than referrals
  • Selecting the right niches
  • Reconfiguring your business to serve your group
  • How to build profile and visibility
  • Using the media to enhance credibility
  • Getting prospects in your niche to call you
  • Building niche marketing into your schedule

Well thought out and insightful
“A well thought out and insightful presentation to our Chairman’s Club qualifiers ….great response to your single-minded focus on what it takes to bring new clients on board.”
HSBC Securities
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Top rating
“Your talk set itself apart by the practical advice and fresh thinking on referrals … you got top rating from our audience”
Manulife Financial
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Fabulous talk
“A fabulous talk with great energy … you kept a tough audience engaged at the end of two long days”
RBC Asset Management
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